my questions(what? and? why?)

   
<div class="unit article">  
  <div class="ucontent">  

   
  <div class="datetime"><span title="$TIME$">$DATE$</span></div>  
   
  <h5><a href="$ENTRY_URL$">$TITLE$</a></h5>  

  <p><?if($MESSAGE$)?>$MESSAGE$<?endif?></p>  

   
  </div><!-- .ucontent -->  
   
   
  <div class="ufoot">  
   
   
   
  <span class="tagline">  
  <em>Теги <img src="http://static.gameslife.ru/images/tags-arr.png" alt=">" /></em>  
  <a href="/search/tags/?query="></a>  
  </span>  
   
   
   
  <span class="more">  
   
   
<?if($USERNAME$)?>Добавил: <a href="$PROFILE_URL$">$USERNAME$</a> |<?endif?>
  <?if($COMMENTS_URL$)?>| <a href="$COMMENTS_URL$">Комментарии ($COMMENTS_NUM$)</a><?endif?>
  Просмотров: $READS$ |
   
  </span>  
  </div><!-- .ufoot -->  
   
   
</div><!-- .unit -->

<div class="unit article lead">
   <div class="ucontent">
   <img class="illustration" src='$IMG_URL1$' width="200" height="150" alt="" />
   <div class="datetime"><span>$DATE$</span></div>
   <h5><a href="$ENTRY_URL$">$TITLE$</a></h5>
   $MESSAGE$
   </div>
   </div>